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Is There Hope For Independent Veterinary Practices In Europe?
L. Sainz-Pardo
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One would wonder, if there is any hope for independent practices? We have seen consolidation taking over 80% of practices in the UK in a period of 18 years and doing the same in Norway in a period of just 3 years. The large companies seem to have infinite sources of income which allows them to attract the best talent, offer competitive prices to clients and carry amazing marketing campaigns. They also obtain tremendous discounts from suppliers based on the high volumes of drugs and equipment they use.
How could possibly small independent businesses compete with that? Does David stand any chance to defeat Goliath? The answer is simple. No, he can't! Trying to compete carrying expensive advertising campaigns, offering cheap services or offering the highest possible salaries to attract good quality employees is just not an option.
However, the good news is that David can successfully live alongside Goliath. Small businesses can remain viable and even highly ...
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Affiliation of the authors at the time of publication
Saxmundham, Suffolk, Reino Unido
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