Why Business and Marketing for Equine Practitioners?

Running a successful equine veterinary practice can be a nightmare. You need expertise in your field to provide services to clients but you also need the education/knowledge to run a small business. Veterinary Schools usually give students good technical and medical education and experience but almost no training to run a business. At one time, it was almost impossible for veterinarians to accept that profit and the art of practicing veterinary medicine could be part of the same mission, but now it is very clear that the two are definitely linked. It is only possible to practice very good state-of-the-art veterinary medicine if there are sufficient revenues to fund continuing education, the purchase of needed equipment, and the adequate remuneration of hard-working staff. Therefore, running a successful veterinary practice involves much more than just the ability of practicing medicine ...