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  4. The C-Factor: Vet Skills in Communication - Veterinary Focus - Mar. 2020
  5. Why invest in communication (Part 2)
Veterinary Focus - The C-factor: vet skills in communication
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Why invest in communication (Part 2)

Author(s):
Adams C,
Blaettner A.,
Díaz MA and
López Vásquez I
In: The C-Factor: Vet Skills in Communication - Veterinary Focus - Mar. 2020 by Veterinary Focus
Updated:
MAY 01, 2020
Languages:
  • EN
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    Read

    Working as a vet practitioner clearly put us at risk of “compassion fatigue”, a very tricky and devastating disease. The authors of this issue of Veterinary Focus are convinced that effective communication can prevent burnout. Unfortunately, there are numerous myths about communication, which we will clear up in this section. 

    Key Points

    • The truth is, once learned, the use of effective communication skills takes less time than a more traditional appointment.

     

    Myths about communication

    During the past dozen years, interest in communication in veterinary medicine has really taken off among veterinarians, team members, educators, researchers and students. But beware! Mistaken perceptions by some people in the veterinary profession regarding communication continue to undermine effectiveness not only in challenging situations but also in everyday practice. We communicate all the time so why should we bother reading and taking classes about communication, especially when we have so many other more important things to learn about? Does this sound familiar? This article gets at why and how social talk is unlike clinical communication. In order to practice evidence-based medicine in the 21st Century, we need to look carefully at what the research says regarding the role of communication in achieving economic viability and significant outcomes of care in veterinary medicine. In addition, we need to begin to dispel the myths about communication that may be holding us back from achieving a professional level of communication competence. The following aims to arm readers with the necessary rationale and scientific backdrop to lead their practice forward with success.

    To begin, let’s get a handle on how we think about communication because the way we think about it has a significant impact on what we do with communication every day in practice. Some common myths about communication sound like this: [...]

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    About

    How to reference this publication (Harvard system)?

    Adams, C. et al. (2020) “Why invest in communication (Part 2)”, The C-Factor: Vet Skills in Communication - Veterinary Focus - Mar. 2020. Available at: https://www.ivis.org/library/veterinary-focus/c-factor-vet-skills-communication-veterinary-focus-mar-2020/why-invest-communication-part-2 (Accessed: 07 February 2023).

    Author(s)

    • Cindy Adams

      Adams C

      Professor
      PhD, MSW
      Department of Veterinary Clinical and Diagnostic Sciences, Veterinary Medicine, University of Calgary
      Read more about this author
    • Antje Blaettner

      Blaettner A.

      DVM
      Vetkom Kongressbüro in Deidesheim,
      Read more about this author
    • Miguel Ángel Díaz

      Díaz MA

      International Coach Certified
      DVM
      New Way Coaching,
      Read more about this author
    • Iván López Vásquez

      López Vásquez I

      Executive Director - Vetcoach
      DVM
      Vetcoach,
      Read more about this author

    Copyright Statement

    © All text and images in this publication are copyright protected and cannot be reproduced or copied in any way.
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