Weapons Of Massive Influence: Making Persuasion A Method And Not A Mystic Thing

We were more than 20 classmates and a single salesman trying to get one of the twenty to accept a photo with his parrot, logically paying for it. Why was I the victim, what made me the easy prey and immortalized with the parrot on my shoulder?

This has been a custom that has accompanied me for many years of my life, being easily influenced. Perhaps the laughter of my companions at times like the photo with the parrot, the shame of saying many yes when in fact I wanted to say no were the factors I needed to become more sensitive and curious before the world of influence and persuasion.

During the last 8 years of my professional career, as an active clinician, both as a coach and international lecturer, I have dedicated myself with passion to trying to understand what makes some people much more influential than others.

Apparently, at first glance, it seems that having a more attractive message for those around us is a matter of having an angel or an innate talent, a mystical thing. And if it's about charisma, some kind of innate gift, what can we do if we feel that we have not been blessed with it? ...