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Pain and Pleasure, the Dilemma in the Clinic. Pleasure Is the Greatest Incentive to Evil
A. Macias
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This was the conclusion of Platoon, one of the great philosophers of humanity:
The history of mankind is a history of learning based on rewards and punishments, pleasures and pain. For example, it has been generally accepted that to learn to curb the impulses of instant gratification and tolerate a little pain "for the good" is an important part of a child's development. It is at least curious that neuroscientific findings are demonstrating the existence of overlapping neural circuits of pain and pleasure in the brain.
Moreover, the extreme pursuit of pleasure and avoidance of pain can have undesirable consequences, such as drug addiction and obesity, in commercial terms. The barrier between pain and pleasure is not so clear, for example, the inability to enjoy prizes every day is also a form of suffering. Although the pursuit of pleasure and avoidance of pain generally increases our chances of survival, it is easy to imagine situations in which these two motivations are in competition.
Regarding this phenomenon there are approaches that ensure that the client experience consists of not applying a "total" culture of service, but to apply a "gap" positive enough among the "pleasures" obtained by the client and the "suffering" that he/she experiences in exchange. An example of this might be what has been got by IKEA, which despite the inconvenience (the client needs to do it all), supplies him with singular experience buying and gives him access to design furniture. This is what has been called PPG (Pleasure Pain Gap). According to this concept it would be sure that clients need, sometimes, "more pain".
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