Tailored Service: The Key for your Clients' Hearts

The mission of veterinarians is to promote animal health but their clients are tutors and not pets. Pets are their patients and veterinarians must be technically competent to save their lives whenever possible. Clients are the human beings who have the power to choose which would be the best professional to treat their beloved pets. As laypeople, clients typically do not have the ability to measure the technical skills of a professional. There is nothing wrong with that. Normally clients are not experts in veterinary medicine and therefore tend to evaluate veterinarians based on subjective emotional perceptions. A successful professional must be aware not only of the animal's treatment but also of his relationship with his clients.