Pet Care Plan

Pet Care Plan

The European pet market was valued at approximately €27 billion in 2014 and has shown growth year on year despite the global economic problems. With such positive results, this should be a reason for veterinary practices to celebrate however, this hasn’t been the case for many. Practices in the leading European countries have not recognised and benefited from this growth in fact they are reporting a reduction in footfall and revenues There are many reasons for this decline but two noticeable change we have0 seen. Firstly there has been an expansion in the number of businesses servicing the pet market and vying for a share of the money spent on pets and secondly a change in clients buying habits. The veterinary sector is under threat and needs to evolve and adapt its proposition in order to continue to provide a trusted and valuable service to the local community.

So what can practices do to reverse this trend?
To start with, get the basics in place:
• Make sure you Practice Management System is fit for purpose.
• Regularly update and cleanse clients’records.
• Benchmark existing levels of compliance on key conditions.
• Put in place targets to improve compliance rates and put in regular reviews to monitor performance.
• Train staff on the importance of compliance and how they can influence it.
• Utilise your PMS to run reminders, and identify which type of reminders and what combination of reminders deliver the best results.
• Educate clients. Take every opportunity to educate clients on the importance of good pet ownership
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