How to Get Started with Online Advertising

Gone are the days when all you had to do was trust that word-of-mouth, a yellow pages ad and a few brochures or fliers would be enough marketing to bring the clients in your door.

Today’s savvy business owners and managers are depending on technology specifically social media to keep their brands top-of-mind with their target audiences. if your prac- tice has been trying to avoid jumping on the social media bandwagon, 2013 is the time to set your fears aside and go for it.

By now, you’ve no doubt learned the power of social media. it’s something that compa- nies of every size, in every part of the world, are embracing in order to remain competi- tive. for many of us, however, the thought of social media is quite intimidating.

How often should i post on facebook? on twitter? Do i need a blog? What if someone posts a negative comment on one of my social media platforms? How will i make the time for me and my staff to actively participate in social media? Does social media replace traditional forms of marketing?

The questions go on and on. Here are five social media tips to get you started on the right foot, with input from social media expert Eric Garcia.

1. update your website

Through social media, you’ll often drive current and potential clients back to your web- site. Make sure your website is updated, easy to navigate and looking its best at all times. a bad website could turn off potential clients.

The expert (Eric Garcia) says:
“Prominently display all of your social media links on every page of your website so clients and prospects can easily link to the various social media channels you are part of.”