Communicating to a New Generation of Clients

The latest enhancements in technology are forever changing the way we communicate. although it has become easier and more efficient for us to communicate, there is still a mindset that is withholding the willingness to adapt to all of the advances in communi- cation. there are several reasons for the hesitation to jump on board with new technol- ogy. for instance, there is the cost factor and return on my investment factor. at times we are unsure if using new methods of technology make client interaction less per- sonal. it is very true to say there are many things to think about before getting on board with a new method of communication with clients. However, it is also very true that the longer you wait the potential of getting new clients, generating higher revenue and the satisfaction of your clients’ needs will be slow to rise.

In our practices today we are seeing a new generation of clients who demand and crave a change in the way we communicate. Starting with Generation X who was exposed to the start of the .CoM era or in basic terms “the start of the internet”. the very start of online communication was initially slow getting started and adapting to. at the time having this “luxury” was not easily affordable at home or in the work place. time elapsed and we started to see prices drop and even more enhancements come along with the rise of the net Generation also known as Generation y. the affordability of the computer and internet at home made it easier for this generation to heavily rely on it as a resource and a convenient form of communication. With computers getting smaller and becom- ing part of our phones, it made it has made it easier for us to stay connected online wherever we are at.

It is easy to see that our current generation was exposed to online communication for a majority of their lives and prior generations are quickly catching on. it’s time to focus on the specifics of how our clients are communicating on the web. [...]