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Compliance Study Spain, Part II: Analysis of the Economic Opportunity (Based on the AVEPA-Hill’s 2006 Compliance Study)
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What follows is a summary of the key findings obtained from analyzing more than 3,000 patient records randomly sampled from a pool of 55 veterinary practices all over Spain. Marketing and communication methods as well as preventative medicine protocols at each of these practices were also researched. The profile of the average practice participating in the project corresponded to a unit with 1,976 active patient records (1,493 dogs and 483 cats) and 3.6 veterinarians.
In general, veterinarians make a poor use of available marketing tools. Only on third of veterinarians give health recommendations to their patients both on writing and verbally. Support staff, such as receptionists and nurses, plays a relevant role in these recommendations in less than 20% of the practices. Only 12.5% of veterinarians use e-mail communication with their clients in a regular manner. More than half of the analyzed practices did not give written economic estimates to their clients in a consistent manner. More than 60% of vets admitted not to do regular follow-up calls with their clients. Less than 7% of veterinarians use sms (electronic messages sent to mobile phones) as a regular communication vehicle with their clients. [...]
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