Encyclopedia of Canine Clinical Nutrition
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Informations nutritionnelles Royal Canin

Author(s):
Delaney S.J. and
Fascetti A.J.
In: Encyclopedia of Canine Clinical Nutrition by Pibot P. et al.
Updated:
SEP 26, 2008
Languages:
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Le merchandising a pour objectif de développer les ventes auprès de la clientèle. Sur le plan qualitatif, le merchandising doit aussi:

> Améliorer l’image de la clinique auprès des clients.

  • La présentation sobre, discrète et rationnelle des produits est un gage de sérieux pour le propriétaire qui attend un conseil personnalisé.

> Affirmer la différence vis-à-vis des circuits “marchands”.

  • Les propriétaires attendent de la cli- nique vétérinaire quelle se différencie des autres points de vente d’aliments pour chien par une offre produit spécifique, haut de gamme.

[…]

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How to reference this publication (Harvard system)?

Delaney, S. J. and Fascetti, A. J. (2008) “Informations nutritionnelles Royal Canin”, Encyclopedia of Canine Clinical Nutrition. Available at: https://www.ivis.org/library/encyclopedia-of-canine-clinical-nutrition/informations-nutritionnelles-royal-canin-14 (Accessed: 17 September 2024).

Affiliation of the authors at the time of publication

1School of Veterinary Medicine, University of California, CA, USA.2Department of Molecular Biosciences, University of California, CA, USA.

Author(s)

  • Delaney S.J.

    Assistant Clinical Prof, Associate Veterinarian, Principal Consultant Davis Vet Medical Consulting
    BS MS DVM Dipl ACVN
    School of Veterinary Medicine, University of California, One Shields Avenue
    Read more about this author

  • Fascetti A.J.

    VMD, PhD Dipl ACVIM Dipl ACVN
    University of California, Department of Molecular Biosciences, Nutrition Support Service
    Read more about this author

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