Encyclopedia of Canine Clinical Nutrition
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Información nutricional de Royal Canin

Author(s):
Delaney S.J. and
Fascetti A.J.
In: Encyclopedia of Canine Clinical Nutrition by Pibot P. et al.
Updated:
SEP 26, 2008
Languages:
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El objetivo del marketing es aumentar las ventas entre los clientes. Desde el punto de vista cualitativo, el merchandising también debe:

> Mejorar la imagen de la clínica ante los clientes.

  • Una presentación sobria, discreta y racional de los productos es un punto de referencia significativo para el propietario que espera un consejo personalizado.

> Marcar la diferencia entre una clínica y una tienda.

  • Los propietarios esperan que la clíni- ca veterinaria se diferencie de los otros puntos de venta de alimentos para perros por una oferta de productos específicos de gama alta.

[…]

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How to reference this publication (Harvard system)?

Delaney, S. J. and Fascetti, A. J. (2008) “Información nutricional de Royal Canin”, Encyclopedia of Canine Clinical Nutrition. Available at: https://www.ivis.org/library/encyclopedia-of-canine-clinical-nutrition/información-nutricional-de-royal-canin-14 (Accessed: 29 September 2023).

Affiliation of the authors at the time of publication

1School of Veterinary Medicine, University of California, CA, USA.2Department of Molecular Biosciences, University of California, CA, USA.

Author(s)

  • Delaney S.J.

    Assistant Clinical Prof, Associate Veterinarian, Principal Consultant Davis Vet Medical Consulting
    BS MS DVM Dipl ACVN
    School of Veterinary Medicine, University of California, One Shields Avenue
    Read more about this author

  • Fascetti A.J.

    VMD, PhD Dipl ACVIM Dipl ACVN
    University of California, Department of Molecular Biosciences, Nutrition Support Service
    Read more about this author

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