Social Networking in Equine Veterinary Practice

This presentation shall involve a brief outline of online social networking, a discussion of the objectives, methodology, results, conclusions and implications of the Masters dissertation completed by the author at the University of Southampton (2012) and shall conclude with a case study of instigating a social networking site in an equine veterinary practice.

Modern internet-based social media platforms offer a significant opportunity for businesses to communicate with a wide interconnected audience of both current and potential customers.

Typically, online social networks allow the generation of a personalised user profile that can be expanded with a user’s own information, interests or media. Links can be made with other individuals or groups, thus building a network for social or professional interactions (Trusov et al. 2009). [...]