BEVA 2018
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What is a marketing plan and how do I write one?

Author(s):

J. Manning

In: BEVA - Annual Congress - Birmingham, 2018 by British Equine Veterinary Association
Updated:
SEP 15, 2018
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The working and practical aim of a marketing plan is to create a timelined campaign that can be picked up and actioned by anyone working in marketing within the business. It really doesn’t have to be – nor should it be – anything more complicated than that. However, as we will have covered in an earlier session, there is quite a lot of work to get to that point, but it will pay dividends to invest in developing a well thought through campaign that is simple to execute ...

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Affiliation of the authors at the time of publication

InnoVet Consulting Ltd, The Technology Centre, Station Road, Framlingham, Woodbridge, Suffolk, IP13 9EZ, UK.

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