AAHA Culture, HR, and Marketing
Now more than ever, culture is the key to a thriving practice. It affects everything you do, from who you hire to how you bond with clients. Learn how to leverage a healthy culture to achieve success in all areas of your practice with Veterinary Management Series: Culture, HR, and Marketing.
The newest addition to AAHA's practice management CE offerings goes beyond a cursory overview to delve deep into the management topics you’ve told us you want more of, from developing HR best practices to creating a winning—and manageable—digital marketing plan.
You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:
- Improve practice culture and achieve team buy-in through engagement and motivation
- Effectively perform and utilize employee evaluations
- Recruit, train, and mentor a team of superstars
- Create and effectively execute a custom digital marketing plan
David McCormick is a veterinary practice appraiser, broker and transaction specialist. Respected among veterinary colleagues as an expert in appraisals and brokerage, he helps current and future practice owners reach their goals. He teaches regionally, nationally and internationally on topics such as practice value & practice financial health, buying/selling a practice, exit planning and practice ownership issues. He operates Simmons Mid-Atlantic and Simmons Great Lakes with his partner and father, Larry McCormick, DVM, MBA, CBA.
Brenda Tassava, CVPM, CVJ
Brenda Tassava, CVPM, CVJ Practice Management Consultant New Orleans, LA Brenda is an artist turned management consultant, so she’s always looking at things from a unique and creative perspective. She brings more than 18 years of practical veterinary business experience to her practice consults. The author of the book, Social Media for Veterinary Professionals, and an experienced leader who has taken practices to award-winning levels of recognition when it comes to workplace culture, Brenda approaches consulting in a “whole-istic” manner. She believes that when you invest in great people and paint a vision for them to work towards, prosperity and profitability are natural outcomes. When Brenda’s not busy lecturing and visiting practices all over North America, you’ll find her in her art studio, painting and chatting away with Eowyn, her African Grey parrot.
Kevin C. Paul
Kevin C. Paul has devoted more than 20 years to assisting employers with everything from hiring to retiring. Kevin works with companies of all sizes as they recruit new employees, draft employment policies and handbooks, and manage disciplinary issues, terminations, and reductions in force. He assists management in determining who’s an employee and who’s an independent contractor, and prepares employment and professional services agreements. He also trains employers on how to avoid discrimination, retaliation, and wrongful discharge claims, and represents companies when claims arise. These days, Kevin and his firm spend time helping employers understand what they do—and don’t—have to do to comply with healthcare reform.
Jody Witmer comes from New York, but now, after living in Colorado for 25 years, calls Colorado home. Jody trains, facilitates, and speaks nationwide in a variety of corporate and educational settings, including Fortune 500 companies, small businesses, and universities. For the last 20 years, Jody has been helping clients achieve substantive and lasting improvements in individual, team, and organizational effectiveness. Her clients find her to be an outstanding listener, an astute observer, an honest provider of direct and relevant feedback, and a highly trusted partner and guide. Jody’s intention and passion is to help leaders evoke excellence in themselves and their organizations.
Melissa Tompkins, BS, CVPM
Melissa started working in the veterinary field over 16 years ago starting out as a tech assistant/receptionist. She worked her way up to become a practice manager in 2005 and she never looked back. Melissa earned her Bachelor’s Degree in Animal Science from Cal Poly Pomona and became a Certified Veterinary Practice Manager in 2011. She has worked in general practice (Feline only), specialty, and emergency. Melissa now owns her own consulting business, South Coast Veterinary Management Solutions helping multiple hospitals. In 2018, she was named the Southern California Veterinary Medical Association’s Paraprofessional of the year. Melissa is very active within the local veterinary community co-founding the North Orange County Veterinary Hospital manager group. She loves helping other managers and team members grow within the veterinary profession.