Lambert A.

Managing Director

BVSc, CMRS, MRCVS

ONSwitch

28 Avenue Road Grantham, NG31 6TH Lincs, United Kingdom

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Pubmed publications

ResearchGate

Publications in IVIS

13 publication(s)

Chapter

Does the Customer Experience Really Matter? Do You Mesure it? If Not...You Will after this Session!

In: WSAVA - Annual Congress - Ireland, 2008 by World Small Animal Veterinary Association (WSAVA)

AUG 24, 2008
Chapter

Effective Use of Digital Marketing in Vet Practice

In: SEVC - Annual Conference - Barcelona, 2012 by South European Veterinary Conference

OCT 21, 2012
Chapter

Having Satisfied Customers Is no Longer Good Enough… What You Can Do to Go Beyond Satisfaction

In: WSAVA - Annual Congress - Ireland, 2008 by World Small Animal Veterinary Association (WSAVA)

AUG 24, 2008
Chapter

How to Deal With Stress, Fatigue and Difficult Scenarios

In: BEVA - Annual Congress - Manchester, 2013 by British Equine Veterinary Association

SEP 14, 2013
Chapter

How to Manage the Nursing Team

In: BEVA - Annual Congress - Manchester, 2013 by British Equine Veterinary Association

SEP 14, 2013
Chapter

How I Treat... A Consulting Room Protocol That Gets Results

In: SEVC - Annual Conference - Barcelona, 2012 by South European Veterinary Conference

OCT 21, 2012
Chapter

Improving the cat owner experience

In: A better world for pets - Veterinary Focus - Vol. 30(2), October 2020 by Veterinary Focus

OCT 26, 2020
Chapter

Learn to Love the Price Checkers - They Are Your Next New Best Client!

In: SEVC - Annual Conference - Barcelona, 2013 by South European Veterinary Conference

OCT 19, 2013
Chapter

Making a Success of Marketing my Practice

In: BEVA - Annual Congress - Liverpool, 2015 by British Equine Veterinary Association

SEP 12, 2015
Chapter

Measuring Success in Veterinary Clinics. Some Metrics for Clinics to Consider Measuring if They Want Better Results

In: SEVC - Annual Conference - Barcelona, 2012 by South European Veterinary Conference

OCT 21, 2012
Chapter

Moments of Truth on the Customer Journey... What Really Happens ? Where Are You Magical and Where Are You Awfull ?

In: SEVC - Annual Conference - Barcelona, 2013 by South European Veterinary Conference

OCT 19, 2013
Chapter

A Tree Needs Water, Light, Nutrients, Air and Protection to Grow/develop: What About You as a Vet?

In: BEVA - Annual Congress - Manchester, 2013 by British Equine Veterinary Association

SEP 14, 2013
Chapter

Why Owners Like to See the Nurse and why this Is Good for Business Too

In: WSAVA - Annual Congress - Ireland, 2008 by World Small Animal Veterinary Association (WSAVA)

AUG 24, 2008

About

A Yorkshire farmer’s daughter, Alison qualified from Liverpool University in 1989. She worked in practice for several years before pursuing a career with Hills Pet Nutrition and MARS, discovering the customer experience passion that her award-winning company, Onswitch, is renowned for today. Established in 2001, Onswitch promotes customer-centred practice so pets, horses and livestock receive better care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach.

Alison is Honorary Associate Professor at Nottingham University’s School of Veterinary Medicine and Science. She is published widely, regularly speaks at key international veterinary congresses and events, and was given the AVA’s Veterinary Business Thought Leader award in 2019.