1. ABOUT IVIS

Our Organization

International Veterinary Information Service (IVIS) was established in 1998 as a not-for-profit, tax exempt organization in Ithaca NY, USA.

Our Goals

The primary purpose of IVIS is to provide a vehicle (the IVIS website) through which authoritative, up-to-date, clinically relevant information can be distributed worldwide to:

At IVIS, we are convinced that Internet-based publication is the way of the future. The available technology results in a much faster publication process and allows for frequent updates, resulting in more complete and up-to-date information. Internet-based publication also extends the flow of information to sections of the veterinary community that previously had limited access to traditional resources.

The IVIS goals include developing original veterinary publications in textbook format, satisfying the same high quality criteria as those adhered to by traditional veterinary book publishers. IVIS has adopted an organizational structure that includes (1) an Editorial Board consisting of leaders in the veterinary profession who advise on the choice of Editors for IVIS electronic-books; (2) Editors who develop original books (monographs or multi-author, multi-chapter textbooks) for which they have full discretion in the choice of content and authors, assume responsibility for quality, and take credit for their creative effort; and, (3) Contributing Authors who are selected by the Book Editors and recruited to provide original, authoritative contributions to their e-book.

At IVIS, we believe that it is paramount that information provided in the IVIS website is of the highest quality, up-to-date, accurate and well presented. The rigorous implementation of a system based on Editorial Board, Editors and Contributing Authors insures that all publications adhere to the same high quality standards. Maintaining the confidence and respect of the professional and academic community remains our highest priority. In all its endeavors, IVIS remains very sensitive to the important role that Editors and Authors have in the success of this project.

The widespread acceptance of this new medium for providing veterinary information and educational materials represents a heretofore unparalleled level of access and use of such resources, as well as a recognition and appreciation of the contributions made by our editors and authors. We continue to seek ways to increase our readership whereby we will also increase recognition of the efforts of our contributors and sponsors.

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The History of IVIS

IVIS was established in 1998 in Ithaca NY by academic faculty from veterinary colleges and veterinary research institutes in North America and Europe. In January 1999, IVIS contracted Theadvantedge a programming and server provider based near Ithaca NY to develop software for the IVIS website.

On May 8 1999, IVIS was incorporated as a New York not-for-profit organization with an educational charter reviewed and consented to by the State of New York Education Department.

On July 2000, the IVIS website became available on-line. Access is free, however, it is limited to the entire veterinary healthcare team by on-line registration. The IVIS website provides access to veterinary textbooks, proceedings, a calendar and comprehensive lists of veterinary related websites in the world. On December 31, IVIS counts 3,160 subscribers.

In 2001, several new features were added to the site: A Calendar of Veterinary Meetings, a Classified Ads Section and a section on Continuing Education Sites. A full-text Search Engine was purchased, making it possible to explore the site more efficiently. A Product Information Database was integrated in the site giving readers quick access to relevant information about products cited in the IVIS books and proceedings. The IVIS Board of Veterinary Librarians was established to facilitate communications with the academic veterinary libraries world-wide. The Spanish Translation Initiative was launched and Spanish translators were recruited to start translating IVIS publications. IVIS hosted its first proceedings: the Proceedings for the meeting "Genes, Dogs, and Cancer: Emerging Concepts in Molecular Diagnosis and Therapy" held at Keystone CO, USA. On December 31, IVIS counts 12,120 subscribers.

In 2002, IVIS became the official host for the International Symposium on Equine Reproduction (ISER) and published the proceedings for the second Genes, Dogs, and Cancer: Annual Canine Cancer Conference held at Aurora, OH, USA and the proceedings for the international workshop "The Mayday Conference: A Cross-Species Approach to Pain and Analgesia - 2002" held near Warrenton, VA, USA. The section "PubMedAbstracts" was added to the site, providing access to abstracts of relevant scientific journals. On December 31, IVIS counts 30,485 subscribers.

In 2003, the American Association for Equine Practitioners (AAEP), the world's largest professional association of equine veterinarians, entrusted IVIS with the on-line publication of the proceedings of their annual meeting. Fifty-eight (58) new book chapters were published as well as the proceedings of the Third Canine Cancer Conference. Four new book projects were initiated: Veterinary Toxicology, Laboratory Animal Medicine and Management, Atlas of Hematology and Veterinary Care of Donkeys. The IVIS Veterinary Drug database became a searchable compendium of over 3,000 veterinary drug products with links to manufacturers' websites and to the U.S. Food and Drug Administration animal product database. On December 31, IVIS counts 55,258 subscribers.

In 2004, two new books were added to the IVIS Library: A Guide to Hematology in Dogs and Cats and A Concise Review of Veterinary Virology. The list of on-line proceedings includes the American Association of Equine Practitioners (AAEP), the American College of Veterinary Pathologists (ACVP), the American Academy of Veterinary Pharmacology and Therapeutics (AAVPT), the Italian Society of Equine Veterinarians (SIVE) and the Belgian Equine Practitioners Society (BEPS). A new section entitled "IVIS Reviews in Veterinary Medicine" was created. On December 31, IVIS counts 83,429 subscribers.

In 2005, the translations were expanded to include translations of selected manuscripts in Spanish, Portuguese, Dutch, French, and Russian. Eight associations were added to the IVIS proceedings section: World Buiatrics Congress (WBC), World Equine Airways Society (WEAS), World Small Animal Veterinary Association (WSAVA), European Association of Veterinary Diagnostic Imaging (EAVDI), European Association of Zoo and Wildlife Veterinarians (EAZWV), European Society of Veterinary Orthopaedics and Traumatology (ESVOT), Geneva Congress of Equine Medicine and Surgery, and the Hill's European Symposium on Canine Brain Ageing. On December 31, IVIS counts 118,218 subscribers.

In 2006, the proceedings section was expanded to include the proceedings of the World Equine Veterinary Association (WEVA), Association des Vétérinaires Equins Français (AVEF), International Porcine Veterinary Society (IPVS). We are currently in discussions with other associations to add their proceedings in IVIS. In the book section, more books were added including Clinical Avian Medicine by Harrison and Lightfoot, and Dermatology for the Small Animal Practitioner by Mueller. Readership continues to grow at an increasing rate. In March 2006, the monthly increase reached 6,553 new members per month (211 new registrations per day). On April 20, 2006, the IVIS readership has reached 138,934 registered users.

In 2007, the IVIS readership passed the 200,000 mark! Several new books were added to the IVIS library: Anatomy of Sea Turtles edited by Wyneken; Comparative Placentation by Benirschke; A Concise Guide to the Microbial and Parasitic Diseases of Horses by Carter, Payne and Davis; Encyclopedia of Canine Clinical Nutrition by Pibot, Biourge and Elliott. The Encyclopedia was made available in English, Spanish, French, Italian and German thanks to the generous support of Royal Canin. IVIS teamed up with two global providers of online veterinary professional education, The Royal Veterinary College of London offering continuing education in veterinary medicine and surgery for veterinarians and veterinary nurses, and VetMedTeam offering a wide range of courses for technicians and veterinarians. In the Journals section, the journal "Veterinary Focus" formally known as "Waltham Focus", was made available in IVIS in 9 different languages thanks to the generous support of Royal Canin. Two hundred and sixty five (265) new book chapters were published. The second edition of the book "Equine Respiratory Diseases" edited by Lekeux was initiated. New reviews were added in English and translated into Spanish: Understanding Cryogenic Liquid Nitrogen Tanks by Baracaldo, Bertrand and Jensen; Steps for Freezing Bovine Semen: From Semen Collection to the Liquid Nitrogen Tank by Baracaldo, Barth and Bertrand and Bovine Embryo Transfer by Mapletoft. New translations of IVIS book chapters were provided in Czech, Spanish and Portuguese. Several new collections of Proceedings were added in the IVIS: European Veterinary Conference - Voorjaarsdagen 2007; European Society for Veterinary Ophthalmology (ESVO-ECVO); Hill's Symposia Proceedings; IAMS Proceedings; Latin American Veterinary Conference (LAVC); North American Veterinary Conference (NAVC); Northeastern Conferences on Avian Diseases (NECAD); Southern European Veterinary Conference (SEVC); World Veterinary Dental Congress (WVDC). The Proceedings collections already featured in IVIS were updated every time a new meeting took place.

In 2008, IVIS has added a new Home page with multiple modules to promote new and special content, including NAVC Proceedings, US Pharmacopia veterinary drug monographs, University of Iowa Animal Disease Factsheets, and space for additional meetings banner displays including the NAVC Institute banners. A new journal on exotic animals "Exotic DVM magazine" will be added in the Journals section of the IVIS Library. We are excited to announce that several new books are already being prepared for publication and new Proceedings collections will be added this year to the IVIS Library.

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2. FACTS & FIGURES

Membership

In November 2006, IVIS counts over 178,635 registered subscribers. Members can be divided into the following groups

Below is an overview of the evolution in the number of IVIS subscribers since Aug. 2000. During the last year there has been an increase of over 4,900 new members each month, on average.

Below is an overview of the evolution in the number of IVIS subscribers since Aug. 2000. During the last year there has been an increase of over 4,900 new members each month, on average

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Visitors Activity

In 2006, visitor activity averages over 9,000 visitors per day, over 5,000 new members registered each month and a total membership of close to 200,000 members worldwide.

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3. SPONSORSHIP ACTION PLAN

Opportunity

In 2000, with the help of countless volunteers and financial support from a small group of private and corporate sponsors, IVIS has initiated the development of the on-line IVIS Library. Today the IVIS website includes textbooks, proceedings and reviews on a variety of topics and enjoys a reputation of excellence and quality. Membership is now over 178,635 registered members, thereby making IVIS the largest veterinary community worldwide.

To attract corporate sponsors, IVIS has developed a set of goals to better define its planned growth and future direction, to indicate the activities and educational services that will be supported by corporate donations, and to delineate the special features that are being developed to enhance recognition of corporate sponsors and to utilize sponsors as information resources for the veterinary community.

The overall goal of IVIS is to become the largest, most reliable, most respected, and most active veterinary community worldwide. Its mission is to provide the different target groups (practitioners, students, industry and academia) with up-to-date and relevant information and to improve the information flow to and among these groups. IVIS is structured to provide a common ground for practitioners and veterinary industry and intends to promote further development of this synergism in the future.

Sponsorship of the IVIS project and website represent an opportunity for the pharmaceutical and other veterinary-related industries to form a long-term relationship with the veterinary community. IVIS wants to make it possible for the industry to communicate with this community. Thanks to highly advanced programming it is possible to communicate at a national, multi-country or global level with IVIS subscribers. No matter if your company is operating in one or several countries or active on a global basis, IVIS can customize page display and communications to specific sections of its community (limit to specific country of residence and/or species interest).

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IVIS Website Development and Expansion of Content

Sponsorship funds will provide the resources to achieve the following specific goals:

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Promotion of the IVIS Website

Sponsorship funds will aid in the conduct of an integrated communication campaign to promote the IVIS website and increase membership and participation in each of the main target groups - veterinarians, students, industry and academia.

Veterinarians
Students
Industry
Academia

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Acknowledgement of Sponsorship

IVIS has built several features into the IVIS system that allow effective acknowledgement of corporate sponsors. All features are designed so that they function independently per country and can be customized according to the species interest of the visitor. Thus, it is possible to communicate on sponsorship in a specific manner for each country and for each target group. Sponsorship acknowledgments involve displays of logo, name and products at strategic places within the website, logo and slogan display in top banners, logo display in the product database pages and calendar of event pages. Additional features include sponsor communications, news items, and logos in IVIS e-mails, newsletters, and other announcements, as well as IVIS generated e-mailings promoting the support of sponsors by IVIS subscribers.

Logos
Banners
Product Information
Veterinary Events Calendar

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E-marketing Campaign in Collaboration with IVIS

Sponsors
  • Visibility on all communications
  • Associative marketing using the IVIS name and logo

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Corporate Brochure

IVIS is planning the preparation and distribution of a corporate brochure to interested professionals and potential sponsors. This brochure will be sent to interested parties and selected veterinary groups, and distributed at major professional meetings. All sponsors will be acknowledged.

Sponsors
  • Visibility on all printed material distributed by IVIS

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Community Bonding

IVIS wishes to promote its activities as a veterinary community project, to stimulate a sense of belonging to the IVIS Community, and to strengthen loyalty to the community. We endeavor to keep members up-to-date on new developments, to have sponsors participate in providing information relevant to the IVIS community and to animal health care in general, and to provide the sponsors of IVIS with a maximum return. To achieve these goals, IVIS has planned a variety of contact opportunities scheduled throughout the year: Newsletters, special announcements, specific actions (example: "Tell-your-colleagues" campaign). Today, IVIS already enjoys a sense of virtual community and receives many e-mail messages each day from its members, expressing their gratitude, offering advice and encouragement (for examples go to http://www.ivis.org/comments.asp).

Sponsors
  • Associative marketing opportunity

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IVIS E-Newsletters

Newsletters are sent to all registered members of the IVIS community. The newly designed Newsletter includes announcements of new IVIS Publications, Communications from our Sponsors (reserved to IVIS corporate sponsors), future meetings, new Proceedings in IVIS, new translations of IVIS publications and much more. In addition, about 15 Newsletters are sent throughout the year. Sponsors are acknowledged in all IVIS Newsletters

Sponsors
  • Visibility on all communications
  • Possibility to add relevant content to the newsletter

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On-line Polls and Market Studies

IVIS offers the possibility to organize specific polls and market studies at the suggestion of its sponsors. IVIS will communicate the results of the surveys to its sponsors.

Market Study Results
  • Opportunities for interactive communication with potential clients

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Special Opportunities and Extra Return for Sponsors

Sponsors
  • Logo on website content pages
  • Logo on the sponsors page
  • Logo in IVIS product database
  • Logo in list of manufacturers
  • Banner display
  • Hyperlinks to sponsor's web pages
  • Company supported events highlighted with logo in the IVIS Calendar
  • Special placement in industry news feature
  • Informational messages distribution to IVIS community in various formats
  • Multiple special opportunities for inclusion in printed documents and promotional use of IVIS materials

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4. The IVIS Website : A Quick Tour

The IVIS website offers a convenient way to access information on Veterinary Medicine and is provided as a free service to practicing veterinarians, veterinary students and professionals working in animal health and research.

Editors of IVIS e-books are recruited based on suggestions from the IVIS Editorial Board, nominations by colleagues and self-nominations. Editors are selected based on their standing within the veterinary community and their reputation for clinical service or research in their area of expertise. IVIS Contributing Authors are selected by the IVIS Editors based on their ability to contribute up-to-date information relevant to the editor's book. All contributions are carefully reviewed by the Editor(s) and one or more members of the IVIS Editorial Board.

NOTE: Examples of the appearance, content and functionality of the IVIS website are provided in the following pages. This document represents a solicitation of sponsorship support. The International Veterinary Information Service (IVIS) is a New York Nonprofit Corporation and a registered New York charitable organization. A copy of the last annual report filed by IVIS with the New York Attorney General can be obtained from IVIS, P.O. Box 4371, Ithaca, NY 14852 or from the Office of the Attorney General, The Capitol, Albany, NY 12224-0341 (Phone 518-474-7330). IVIS has been designated as a 501c(3) corporation and tax exempt charity by the U.S. Internal Revenue Service, and all donations are tax deductible.

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The Home Page

After logging in, visitors are taken to the Home page where they can select which section of the website they wish to visit (Library, Search, Calendar, etc.).

The IVIS Home Page

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The Library

The IVIS Library includes the IVIS Books section, Proceedings, IVIS Reviews in Veterinary Medicine, Continuing Education Sites, Calendar of Events, and more, as well as a database of External Links to over 5000 IVIS-selected sites relevant to veterinary practice and education.

The IVIS library

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IVIS Books

On this page, all IVIS Books are listed and organized by species, allowing visitors to browse all the titles and to access the Table of Contents of any particular book of interest. Book titles are also accessed by links provided by other databases. Many veterinary college library websites provide veterinarians and students with direct links to IVIS book and book chapters, as do VetGate in the U.K. and other veterinary Internet site.

The IVIS Books Section

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IVIS e-Book Tables of Contents

Each book has a table of contents that the visitor can browse and access a book chapter of interest. Book chapters are also accessed by links provided by other websites, by inks provided in course web pages at veterinary colleges, and by direct links that students and practitioners share with colleagues by e-mail.

An e-book table of contents

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IVIS Book Chapters

Each book is composed of chapters that provide an authoritative review of a a specific topic. Book chapters are written by Contributing Authors selected by the book editor. Each contribution is carefully reviewed and edited by the book editor before it is published in the IVIS website. From each book chapter readers can directly access the IVIS search engine or the main Library page, link to the Spanish language version if one is available, e-mail the web page address of the chapter to a colleague, view the appropriate literature citation for the chapter, or download a printer-friendly version for making a print copy of the chapter on the reader's own printer.

A banner displayed in an IVIS chapter.

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Product Information

All pharmaceutical products cited in IVIS publications are linked to pop-up windows that provide information about the product and list all brand names containing the active ingredient. This is accomplished by programming that utilizes the IVIS Veterinary Drug Database (see below). When available, brand names are linked to information provided by the manufacturer and other drug databases including the USFDA database of approved animal products.

IVIS sponsors are recognized by displaying the company logo next to the products in the IVIS product database.

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IVIS Veterinary Drug Database

Pharmaceutical products are displayed in alphabetic order by brand name, active principle, category or drug class, or manufacturer. Each drug, formulation, or product links to a relevant generic drug information table that in turn provides links to all the products with listings of approved species and usage information (as shown above). The information is itemized by country. By default, visitors only view information for products available in their country but visitors have the option to consult product lists and information available in other countries.

The figure below shows examples from the list of manufacturers displayed in alphabetical order.

In this alphabetical list of pharmaceutical laboratories and their products, IVIS sponsors are recognized by the IVIS Sponsor label next to the company name.

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Sponsor Section

The company's logo is permanently displayed and each logo is linked to its website. This page is available to all members, regardless of country of residency. The logos shown below are current sponsors of IVIS.

This section includes web pages where the sponsors' logos are all displayed.

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The IVIS Calendar of Events

The IVIS Calendar lists over 500 veterinary meetings and courses worldwide, organized by location and species. Events are displayed by month and year. According to the member's selection, the complete list of events can be displayed or only those events pertinent to the region or animal species selected. The logo of IVIS Sponsors who also sponsor an event is displayed in the relevant calendar entries.

IVIS sponsors that are also sponsoring veterinary meetings are recognized by placing their logo in the announcement of these specific events in the IVIS calendar.

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IVIS News

This section includes news items about the IVIS website and news related to sponsors, press and veterinary product announcements of sponsoring companies.

News items from IVIS sponsors will be included in the IVIS News section.

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IVIS Newsletter

The IVIS Newsletter is e-mailed to subscribers about 15 times per year. Special messages are also mailed about 12 times per year. In the section "Communications from our Sponsors" sponsors can include a news item relating to their products or company, with a link to relevant web pages.

The IVIS newsletter

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Sponsorship Rates

Please contact us at info@ivis.org to enquire about sponsorship rates.

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